While Starbucks waits for Brewer to master the technique, it helps that the company didn’t hire her for her espresso expertise. “While I’m doing it, I’m so focused I can barely breathe,” Brewer says. Her latest challenge: perfecting the pour-over, a task that requires a painful amount of patience and swirling as water drips slowly through a cone-shaped filter. She’s put on the Starbucks green apron and practiced her flat whites behind the coffee bar-getting that layer of microfoam just right. She threw out all of her Keurig coffeemakers-the nemesis of coffee snobs everywhere- and restocked her kitchen with hard-core coffee paraphernalia. 2 of the world’s largest purveyor of the brew-a company where the slurps of tastings regularly echo through its Seattle headquarters and the executive team decamps to its very own coffee farm in Costa Rica for leadership meetings.īut since taking the job, Brewer has methodically worked toward earning her barista bona fides. Some might think that her apathy toward java could pose a problem for the newly appointed No. In fact, when she joined the company two years ago, her caffeinated vehicle of choice was tea (green and iced, thank you). ROZ BREWER, CHIEF OPERATING OFFICER of Starbucks, is not by nature a coffee person. The secret weapon powering Starbucks’ renaissance? Retail hotshot Roz Brewer. How Starbucks Got Its Buzz Back Fortune | October 2019 The world’s largest coffee chain supercharged sales, survived a PR nightmare, and navigated the departure of its iconic founder.
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